Today borrowers read the news about the Freddie and Fannie takeover and called their bank. Not to check on the bank's health, but to apply for a loan. Check out this article in the washington post. read the article!
If you are in the lending loop, contact those loyal customers and see if they want to refinance. With rates dropping for who knows how long, it is a great way to show your clients you are at the top of your game. Nothing builds customer loyalty like saving money does.